by Angela Delaney

‘Eddie The Eagle’ WOWs Guests at World Options Conference 2019

eddie the eagle world options conference

On Friday 24 May, World Options franchisees from across the country gathered to celebrate another record-breaking year for the company at the prestigious Hilton, St George’s Park, home of the FA National Football Centre.

The day started off with presentations from World Options directors and carrier industry guest experts.

As a special surprise, World Options franchisees and teams were treated to an inspirational keynote speech from the one and only ‘Eddie The Eagle’ Great Britain’s Olympic ski jumper.

Eddie The Eagle is famously known for his die-hard ambition and determination, representing Great Britain at the 1987 World Championships and 1988 Winter Olympics.

He became the first British ski jumper to compete in the Olympics since 1929 and was self-funded. Even though he came last in the Olympics his heroic attempt earned him the nickname ‘Eddie the Eagle’.

eddie the eagle on stage

Eddie The Eagle Edwards at World Options Conference

Eddie took the stage at the Conference to the delight of surprised franchisees and delegates. Some franchisees will remember watching ‘Eddie the Eagle’ on TV during his Olympic ski jumping attempts.

Eddie delighted the room with his down to earth approach, he began by telling his story of dreams and aspirations to become an Olympic champion. The challenges he faced and how he embraced his new found fame. Though he didn’t win any medals, Eddie became somewhat of a national treasure overnight, and earned hundreds of thousands of pounds from the Hollywood movie made about him. His fame has allowed Eddie to forge a career as an inspirational speaker and he still reaps the rewards today through lucrative advertising deals. Eddie’s speech was filled with inspiration and motivation, it ended with rapturous applause from impressed World Options franchisees and delegates.

world options millionaires row

World Options Millionaires Row Award Winners

Throughout the day, awards were presented to recognise franchisees who have reached new targets in sales and growth. There were presentations for the Millionaires Row accolade. The award recognises franchisees who have reached more than £1 million revenue in shipments and £250k in margin during the past year. This year Millionaires Row was awarded to four franchisees, second time winners; Guildford Franchise - Simon Douglas, and Manchester South Franchise - Russ Thornton and Steve Brock. New contenders who also won the award were Oldham Franchise – Leland Mayall and Bristol Franchise – Ian & Fergus Davies.

stewart butler world options conference

Stewart Butler, CEO & Founder said:

“It’s remarkable to think that a £30,000 investment to buy a World Options franchise has resulted in four of our franchisees winning the Millionaires Row award. In terms of return on investment it doesn’t get any better than this. I am so pleased that these gents are reaping the rewards of their hard work. It pleases me so much to see franchisees become successful business owners. Our National Sales Conference is all about celebrating this. Starting a business can be challenging, I know I’ve done it, you get knocks along the way, but you just get back up and keep going. With the right training, motivation and development we are quite literally helping people on their journey to become millionaires”.


lance grew world options conference

Lance Grew, Franchise I.T Director added:

“Our aim is to have the most interactive and user-friendly shipping software for our customers. We’ve created one of the best shipping portals in the industry, and in the last 12 months built a fantastic new support tickets feature. The feature allows customers to raise support tickets in an instant, it’s been challenging, we launched it in April and our customers love it. Today we were able to unveil further developments we’ve made to support tickets that franchisees and customers will benefit from.

It’s I.T developments like this which differentiate World Options from any other shipping platform and franchisor in the country. We are constantly developing to improve the product we offer customers. Today we gave franchisees a taster of our future plans. There are truly exciting I.T developments coming soon which will quite literally be “game changers” in the industry. I’m looking forward to be able to share the finished product with franchisees and customers when released, hopefully by next year’s National Sales Conference”.

world options conference 2019 franchisees group photo

World Options Franchisees at the Hilton St. Georges Park

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