I’m Robby, the owner of a World Options franchise.

Before starting this business, I spent seven years in London working for customer-focused software technology companies, before relocating to the Midlands to launch my franchise.

The goal has always been to run my own company.

Having worked with a range of businesses globally, I have seen first hand the huge impact that technology can have on business success.

This, combined with my passion for helping businesses to stay ahead, made World Options an exciting venture.

The world of international shipping is becoming increasingly complex for businesses to navigate, combined with high expectations and pressures to deliver.

Shipping is one piece of the puzzle that can have a big impact on customer satisfaction.

Our offering provides small to medium-sized businesses with personalised support to help them meet their shipping requirements, enabling them to spend more time on other parts of their business.

As a family business, we understand our customers’ challenges and are genuinely passionate about helping to manage them effectively.

What sets us apart is the dedicated support that we provide to our customers. This is based on three pillars – being proactive about finding solutions, taking a collaborative approach, and being contactable.

We give our customers the advantage of consolidating all their shipping requirements into one simple, online platform – giving them access to all the major carriers and a range of freight providers.

The main benefit of our service offering is the dedicated support that we provide. We monitor customer’s shipments for them, liaise with carriers on their behalf, and proactively manage any complications that may arise.

This means that our customers no longer need to call or message the carriers as we do this for them. We stay in close contact with our customers to keep them updated.

I’ve been involved in my family business from a young age.

After completing five years of university, earning a degree in Civil Engineering and a Master’s in Business Enterprise, I moved to London, where I gained diverse experience working with various technology companies.

This experience highlighted for me how strong customer support and technology solutions can create real value for small UK businesses.

I’d say the key to the success of my business is building strong, dependable relationships.

Whether it’s with customers, partners, or the team, being consistent, honest, and reliable goes a long way.

People need to know they can count on us to do what we say we’ll do.

On top of that, having knowledge of the industry and always being willing to learn helps us stay ahead, adapt to change, and give our customers the support they need.

I always do what I say I’m going to do, and I try to approach my customers challenges as if they were my own.

I make the effort to understand what matters to them and look for practical ways to help where I can.