by Angela Delaney
Black Friday around the world
Last year, the UK spent £1.39 billion on online sales on Black Friday, according to online retailers trade body IMRG. This was an increase of 11.7% from 2016. In addition, Barclaycard reported that it processed a record-breaking 976 transactions per second between 12pm and 1pm on Black Friday, compared to 2016’s peak of 791 transactions per second.
Now in its eighth year in the UK, it seems clear that Black Friday, and the four-day discount period leading up to and including Cyber Monday, is set to continue, with record online sales predicted for 2018. Amazon, leading the charge, announced it will be hosting a ten-day sale from 16 November, and many retailers are set to follow suit - soft-launching their Black Friday discounts in the days and weeks leading up to 23 November.
How to prepare
It is vitally important for retailers and manufacturers alike to be as fully prepared as possible for the influx of orders over the Black Friday weekend. With the ongoing reliance on e-retail, online stores must ensure their websites are working as efficiently as possible, and pay special attention to their site’s mobile-responsiveness. For other top tips on how to prepare for the holiday season, check out our blog, 10 ways to get your business ready for Christmas.
Logistics is a key part of Black Friday’s success, and can make - or break - a business’s sales targets. A survey from YouGov found that almost half of customers who purchased goods in 2017 experienced issues with availability of items (28%), long delivery times (16%), or technical issues (10%). With this in mind, businesses should make sure they are stocked up well in advance of the big day, and have the logistics in place to ensure customers aren’t kept waiting.
World Options can help
If you are a business or manufacturer preparing for Black Friday and the upcoming festive period, World Options’ free, online shipping portal could be the logistics solution you are looking for. By using our portal, you can quickly compare rates and receive quotes from the UK’s leading couriers, and save your business valuable time and money in the process.
Our dedicated account managers are on hand to help you get set up and running with the portal as soon as you need it, and they’ll remain by your side to answer any queries and resolve any issues that might crop up by speaking directly with the couriers themselves - so you don’t have to.
For more help, check out our Ultimate Guide to Business Shipping, created to help your business save valuable time and money on your logistics this Black Friday and beyond.